3.8x ROAS for E-Commerce Brand via Google & Meta Ads

Luxe Home Goods was spending $45,000/month across Google Shopping and Meta Ads with a blended ROAS of 1.6x — barely covering costs. The brand had scaled ad spend quickly during the pandemic but never built the right account structure or creative strategy to sustain profitability.

Their Google Shopping campaigns were one massive catch-all with no product segmentation. Meta campaigns were running 60+ ad sets with budget split across too many audiences, starving the algorithm of data. Creative was 18 months old and hadn't been refreshed.

Week 1-2: Account Audit & Emergency Stops We paused the bottom 20% of ad spend by ROAS, freeing up $8,000/month that was generating negative returns.

Month 1: Google Shopping Restructure We segmented Shopping campaigns by margin tier and product category, creating high-bid campaigns for best-sellers and margin-rich SKUs, and separate low-bid catch-all campaigns. Performance Max campaigns were layered on top with asset group segmentation by product line.

Month 1-2: Meta Creative Refresh We produced 24 new creative assets — static, video, and carousel — focused on lifestyle imagery, social proof (UGC), and product demonstration. We consolidated from 60 ad sets to 12, giving the algorithm sufficient data per ad set.

Month 3-6: Scale & Optimization As ROAS improved, we systematically increased budgets on winning campaigns. We layered in prospecting audiences on Meta using lookalikes built from high-LTV customer lists, and added Google's Demand Gen campaigns for upper-funnel reach.

Six months in, Luxe Home Goods had a fundamentally different paid media program. ROAS climbed from 1.6x to 3.8x on a now-$52,000 monthly budget. Despite spending more, cost per acquisition dropped from $67 to $31 because we were reaching better audiences with better creative.

Q4 performance — historically their most important quarter — was their best ever. November ROAS hit 5.1x, and December revenue from paid channels grew 78% year-over-year.